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Results  /  Case study

Paradigm Lofts£257,000 from £3,048

  • Loft conversions
  • South Wales

Closed revenue, not enquiries. Gavin Morris, Paradigm Lofts.

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Application only  ·  One business per trade, per area. 20 clients, max.

Luke Watkins and Gavin Morris of Paradigm Lofts on the scaffold of a dormer loft conversion
Loft conversions

£3,048

ad spend

Paradigm Lofts

£257,000

closed revenue

in about 4 to 5 months

84x

return on ad spend

every £1 came back as £84

6 months

booked up ahead

Paradigm Lofts

Where they were

All word of mouth, and Gavin never knew where the next job was coming from.

Jobs ran 6 to 12 weeks, often with nothing booked next.

The Acquisition System, in loft conversions

What we built

  1. Luke Watkins and Gavin Morris of Paradigm Lofts, mic'd up for filming in a finished loft
    Attention

    Attention

    Ads aimed at the exact property types that suit a loft conversion, in the postcodes Gavin wanted to work.

  2. A frame from Gavin Morris's video for Paradigm Lofts, filmed by Social Flow
    Trust

    Trust

    We built the loft brand and put Gavin on camera, so homeowners met him before they rang. Then we helped him specialise, from a general builder to Paradigm Lofts.

  3. Luke Watkins at his desk in the Social Flow office
    Capture

    Capture

    A landing page with qualification that pre-sold the consultation.

  4. Luke Watkins checking his phone in front of the Social Flow screen
    Convert

    Convert

    GoHighLevel systems behind it, so every enquiry was followed up and tracked to a won or lost job.

Spend against closed revenue

The results

Paradigm Lofts: ad spend against closed revenue
Ad spend
£3,048
Closed revenue
£257,000

Both bars are drawn to the same scale. Each block of the green bar is one £3,048.

£257K in about 4 to 5 months, roughly the whole previous year. Every £1 on ads came back as £84 of closed work.

Gavin Morris, Paradigm Lofts

In their words

What’s next

Booked up 6 months ahead, and launching the high-end side of the brand.

Luke Watkins and Gavin Morris of Paradigm Lofts in a finished loft conversion

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What you get

  • Meta ads filmed on your real jobs
  • A lead page for every campaign, with the filter built in
  • Every lead texted inside a minute, every job tracked
  • Your CRM, your videos, your data. All yours.
  • A monthly report showing what it cost and what it made you
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Application only · One business per trade, per area.

What happens next

  1. You apply. It takes 2 minutes.

  2. We look at your numbers together. If it looks like a fit, you pick a time for a 30 to 60 minute call. We go through your business and tell you straight whether it’ll work.

  3. If it’s not right yet, I’ll tell you. You’ll hear back from me personally, and I’ll point you somewhere better.

Portrait of Luke Watkins, founder of Social Flow

I read every application myself.Luke Watkins, founder

Not ready to talk? Try the Lead Maths Calculator.

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