Straight answers.

No. We take one business per trade, per area. If we're running ads for a loft conversion company in Cardiff, we won't take on another one there, because we'd be bidding against ourselves for the same customers. Your area is the patch you actually work: a radius, a county or a whole region. Got more than one branch? We can cover each location by arrangement.

We'd rather know 20 businesses properly than 200 badly. You talk to the person who runs your ads, and we know your numbers, how you quote and what a good job looks like for you.

Luke Watkins runs your strategy and your ads, and he's the one you speak to. He's backed by trusted specialist partners: Ruben Bernardes on websites (Dax Studio), Irshad on editing and Josh on filming. A small team on purpose, so nothing gets lost in hand-offs.

A strategy session, content shoots (quarterly or monthly depending on your package), Meta ads scripted, filmed, edited, launched and managed, lead pages built for your campaign, GoHighLevel CRM set up and automated (or we connect to the CRM you already use), a live tracking dashboard, a weekly report and WhatsApp support throughout. You keep every ad we make.

Not included: posting on your organic social media, building your main website, and selling the job. You close the work. If you can't keep up with the calls, we'll help you set up an appointment setter.

Ad spend is paid straight to Meta from your own card and never goes through us. We'll go through cost on the call, once we know it's a fit.

No. After setup it's a rolling monthly agreement with 30 days' notice. We'd rather keep you because it's working than because you're locked in.

Yes. The videos, the ads and your CRM account are yours. If you ever leave, you can keep everything we set up running for £97 a month.

Pricing is the same for every trade and area. There's a one-off setup fee, then a monthly fee that depends on whether we film with you quarterly or monthly, and your ad spend goes straight to Meta on top. We go through the exact figures on your call, alongside your own numbers (your average job value, how many enquiries you need and what that would cost), so you can see whether it adds up before you commit to anything.

Month 1 is the build: a 60 to 90 minute strategy session, your GoHighLevel set-up, the content shoot, a landing page that qualifies your leads, then your ads go live with a tracking dashboard and a weekly report. Months 2 and 3 we look at what's working and improve it. At the end of month 3 we review, book the next shoot and go again.

Your information, Meta access (partner access, no passwords shared), you set up on GoHighLevel and actually using it, your offer, the shoot booked and done, and quick approvals. After that, your main job is calling the leads.

The first call is 30 to 60 minutes: we look at your numbers and tell you straight if it'll work. If you go ahead, the strategy session is 60 to 90 minutes.

1. They see a video of you and your work.
2. They land on a page built for that one job.
3. They answer a few quick questions: postcode, budget, timeline.
4. People outside your area, or with the wrong budget, get a polite reply and don't land on your phone.
5. Good leads go straight into your CRM. You get a notification, and they get a text or WhatsApp within a minute.
6. You call them and book a survey into your calendar, with automatic reminders.
7. Quotes get followed up, and every job is marked won or lost. That last step means we can show you what each job cost, not just each lead.

Any ad that brings in volume brings in some time-wasters, so our job is stopping them reaching your phone. We screen on the form. Out-of-area enquiries get an automatic reply, and people who aren't ready go into a follow-up sequence instead of your call list. We also tell Meta which leads turn into jobs, so it finds more people like them. Before we start, we agree what a qualified lead looks like, and we agree that every one gets called within 5 minutes. That's what makes the numbers work.

• Osborne Jones£47,377 from £3,085confirmed job value

Within five minutes if you can. The first business to pick up the phone usually wins the job. That's why your CRM texts every new lead the second they come in, and out of hours they get a WhatsApp video from you so they're expecting your call. What we aim for: every lead called within 5 minutes.

Ads usually go live two to three weeks after we start, and the first leads often come in during that first week. Meta needs a few weeks to learn who to show your ads to, so early numbers jump around. Judge it at 30 days, and judge it properly at 90.

Our own ads got nothing for the first two and a half weeks, then picked up and kept going.

You'll know early, because you get a weekly report and a live dashboard, so problems show up in days, not months. We judge it honestly at 30 days and properly at 90, and we change what isn't working. There's no long contract, so you're never trapped. And we turn businesses down when we don't think it'll work, so if we take you on, it's because we think it will.

Yes. It's paid straight to Meta from your card and never goes through us. Most clients spend £20 to £50 a day with Meta.

Ad spend goes straight from your card to Meta. It never passes through us, and you can see every pound in your own Ads Manager.

Usually one of three things. Nobody follows the leads up fast enough. The ads look like everyone else's. Or the business is judged on cost per lead when cost per job is what matters. Ads also speed up whatever is already happening, so they can't fix a business that isn't ready.

Loft conversions: Paradigm Lofts, £257,000 from £3,048 of ad spend (84x). Home renovations: Phase Contractors, £67,900 from £3,288. Fireplaces and log burners: Osborne Jones, £47,377 of confirmed jobs from £3,085. We're also running campaigns for EV chargers and electrical, solar and drainage. Estate agents: Urban Suburban, 41 valuation leads at £25.38. Not on the list? If you're a quality trades business, apply and we'll tell you straight whether it'll work.

• Paradigm Lofts£257,000 from £3,048closed revenue
• Phase Contractors£67,900 from £3,288confirmed sales
• Osborne Jones£47,377 from £3,085confirmed job value

Cheap quotes win when the customer can't see the difference. So we show them: your finished jobs, your real customers, and you explaining how you work. The budget question on the form means you stop quoting for people who were always going to choose on price. Fast follow-up and a proper written quote do the rest.

GoHighLevel, set up and automated for you. Every lead sits in one place, showing the ad it came from. You get automatic texts, emails and WhatsApp messages, calendar bookings with reminders, a pipeline from new lead to won job, call recording, and a mobile app that works from the van. Already have a CRM? We can connect to it.

Your website is for people who already know you. Lead pages are built for strangers who've just seen your ad: one job, a few questions, straight into your diary. They work alongside each other.

That's the point of done for you. Most of your time is in the first 30 days: the strategy session, the shoot, set-up and a few calls. After that it's shoots quarterly or monthly, quick approvals and a weekly report. Your main job is calling the leads.

Fair enough, most people don't. But ads with the owner in them build trust faster than anything, because people want to see who's turning up at their house. So we make it easy: interview-style questions, nothing to memorise, a teleprompter if you want one, and no dancing. If it's a hard no, we build ads around your team, your finished jobs and your customers.

Great, bring them on the call. It's better when everyone who's part of the decision hears it first-hand.