LeadsIs Checkatrade worth it for a trade business in 2026?
What Checkatrade really costs a trade business, what it returns, and what owning your own leads looks like instead.
Insights
What we learn running ads and follow-up for trades and construction businesses, written down. Leads, follow-up, ads, pricing and the numbers behind our case studies.
LeadsWhat Checkatrade really costs a trade business, what it returns, and what owning your own leads looks like instead.
LeadsMyBuilder, Bark, Rated People and your own ads compared honestly: how each charges, where it works, and where it quietly eats your margin.
AdsWhat Facebook ads really cost a UK trade business: how Meta charges, benchmark cost per lead, and the number that matters more, cost per job won.
Apply
Tell us where the business is now and where you want it to go. It takes 2 minutes.
What you get
Application only · One business per trade, per area.
What happens next
You apply. It takes 2 minutes.
We look at your numbers together. If it looks like a fit, you pick a time for a 30 to 60 minute call. We go through your business and tell you straight whether it’ll work.
If it’s not right yet, I’ll tell you. You’ll hear back from me personally, and I’ll point you somewhere better.

I read every application myself.Luke Watkins, founder
Not ready to talk? Try the Lead Maths Calculator.