The Acquisition System
Ads bring the enquiries. Your content makes them pick you. Our follow-up turns them into booked surveys.
Application only · One business per trade, per area. 20 clients, max.
See the results£257,000
from £3,048 of ad spend
Paradigm Lofts, loft conversions
£67,900
from £3,288 of ad spend
Phase Contractors, home renovations
£47,377
from £3,085 of ad spend
Osborne Jones, fireplaces
Why leads alone don’t work
Maybe you’ve been here before: a pile of names in a spreadsheet, no way to tell where they came from, and nothing to catch them when they landed.
Leads on their own don’t fix anything. Nobody follows up fast enough, no trust has been built, and they buy from whoever answered first. So we don’t sell leads. We build and run the whole system.
We don't stop at the ad. Every lead gets a text inside a minute.
Nothing is copy and paste. Your ads are filmed on your jobs, with your customers.
We report cost per job, not just cost per lead.
The Acquisition System
Attention01Attention
We run Meta ads that put your business in front of the people most likely to want the job: the postcodes you want to work in, the houses that suit it, the budgets that fit.
No waiting for the phone to ring, and no hoping someone remembers your name.
Turn it up when you want more work. Turn it down when the diary's full.
Trust02Trust
Before the ads go out, we film your proof: finished jobs, happy customers, and you explaining how you work. Shoots run quarterly or monthly, depending on your package.
Then that footage becomes the ads. By the time someone enquires, they feel like they already know you.
Nobody hands thousands of pounds to a stranger off the internet.
Capture03Capture
Every campaign gets its own lead page, built for that one job. It asks the questions you'd ask on the phone: postcode, budget, timeline.
Genuine buyers get through in under a minute. Everyone else gets a polite reply and stays off your phone.
What reaches your phone is a real enquiry with a real budget.
Convert04Convert
We set your CRM up for you. Every new lead gets a text inside a minute, surveys get reminders, quotes get followed up, and every job is marked won or lost.
You see what came in, what it cost and what turned into work. We fill the pipeline, you close the job.
We show you what each job cost, not just each lead.
Our targetEvery lead called within 5 minutes.
When someone clicks your ad
Seven steps, from the first scroll to a job marked won.
Step 1 of 7
They see a video of you and your work.
What you get
Ad spend
Paid straight to Meta from your card. It never goes through us.
Most clients spend £20 to £50 a day with Meta.
Onboarding
Month 1
Strategy session60 to 90 minutes on your brand, where you want to take it, and how we set you apart.
GoHighLevel set upQualification, speed to lead and the CRM. Already have a CRM? We connect to it and send leads through.
Content shootWe film your real jobs and real customers.
Landing pageA page that qualifies your leads further.
Ads createdScripted, shot and edited. You keep all of them.
Ads go liveWith a tracking dashboard and a weekly report. Leads go straight to your phone through the CRM, or to your appointment setter.
Months 2 and 3
We look at what’s working and improve it.
End of month 3
We book the next shoot, review what worked, and repeat.
Judge it at 30 days. Judge it properly at 90.
Our own ads got nothing for the first two and a half weeks, then picked up and kept going.
Throughout, we adjust the system as needed, and we encourage you to record your sales calls so we can help you close.
Your side of it
Most of your time is in the first 30 days: the strategy session, the shoot, set-up and a few calls. After that it's shoots quarterly or monthly, quick approvals, a weekly report and WhatsApp when you need us.
Your information, Meta access, you set up on GoHighLevel and actually using it, your offer, the shoot booked and done, and approvals.
That's your main job. We agree up front what a qualified lead looks like. If qualified leads aren't called within 5 minutes, it isn't the leads.
Most people aren't. It's interview style, there's nothing to memorise, and no dancing.
Proof
£257,000 from £3,048 of ad spend
Closed revenue in 4 to 5 months. Now booked 6 months ahead.
Read Gavin’s story£67,900 from £3,288 of ad spend
Confirmed sales, not enquiries. It started with his own phone videos.
Read Haydn’s story£47,377 from £3,085 of ad spend
Confirmed job value in 2 to 3 months.
Read Oliver’s storyApply
Tell us where the business is now and where you want it to go. It takes 2 minutes.
What you get
Application only · One business per trade, per area.
What happens next
You apply. It takes 2 minutes.
We look at your numbers together. If it looks like a fit, you pick a time for a 30 to 60 minute call. We go through your business and tell you straight whether it’ll work.
If it’s not right yet, I’ll tell you. You’ll hear back from me personally, and I’ll point you somewhere better.
I read every application myself.Luke Watkins, founder
Not ready to talk? Try the Lead Maths Calculator.
